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Download Scott Miller's Chapter "Best Practices in Pricing and Offer Design for B2B Digital Solutions — Executive Edition"
Order the Book! A must-read for Executives
Pricing: The New CEO Imperative is a must read book for any C-level executive looking to maximize their company's pricing and offer design capabilities. With over 21 quick-read chapters consisting of collaborative insights from 15 industry experts (including Scott Miller), this industry-first book, written specifically FOR executive teams, will help senior leadership teams gain a foundational understanding around best pricing practices, case studies, and tactics, that sets the stage for making pricing a strategic capability across their organization.
Be sure to read Scott Miller's chapter 17, Best Practices in Pricing and Offer Design for B2B Digital Solution - Executive Edition"!
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