Pricing & Monetization Bootcamp - Product Team Program
Workshop Abstract
This workshop is designed for B2B pricing, product, and marketing management experts that are responsible for pricing and monetizing their company’s offerings. With a strong focus on B2B subscriptions, Software-as-a-Service (SaaS), and Hardware-as-a-Service (HaaS) pricing models, this workshop will ensure participants can improve and optimize their organization’s hardware, software, and services pricing and offer design practices using proven best-in-class approaches and leading-edge price-value evaluation tools. The workshop will also highlight case study examples and allow attendees to openly discuss approaches that directly address pricing challenges and needs within their own organization.
Attendees will Learn
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Best-in-class practices for B2B software and digital hardware pricing strategies
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Application of The Digital Pricing Framework and The Pricing Toolkit “hands-on” exercise workbook to create segmented value-based commercial offer structures
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“What works” approaches and case studies that can be directly applied to your organization
Presented By:
Scott Miller, CPA, CMA
President, Miller Advisors Inc
Scott is founder of Miller Advisors Inc, a B2B pricing and commercialization consultancy with a specialty in software and digital solutions. Over the past 20 years, Scott has held various roles as head of global pricing with $10B technology companies as well as conducting over 100 pricing initiatives. Scott is also a Fellow of the International Software Product Management Association, CPP, CPA, CMA, a published author, and speaker on best-in-class pricing practices.
Fall Pricing Workshops & Conference
Oct 10 - 13, 2023 | Atlanta, GA
Tired of incremental gains? It’s time to do the BIG, right thing. We’ve got your game plan.
This October, join our 34th Annual Pricing Workshops & Conference to fill your revenue management toolbox with session topics such as: omnichannel pricing, how to deal with your data, price increases amidst cooling inflation, AI’s sphere of influence, monetization, innovation, optimization, and many more.
Whether you’re new to pricing or in a double-down COE initiative, our intentionally-curated lineup of industry-leading speakers will help you chart your course with action steps so you’re not simply managing revenue, but your profitable GROWTH.