Pricing & Monetization Bootcamp - Product Team Program

Conference Workshop:
Pricing and Offer Design in the B2B Software & "As-a-Service" Era

Oct 18, 2022 | 9am - 4pm | San Francisco, CA | Hyatt Regency SF Airport

Workshop Abstract

This workshop is designed for B2B pricing, product, and marketing management experts that are responsible for pricing and monetizing their company’s offerings. With a strong focus on B2B subscriptions, Software-as-a-Service (SaaS), and Hardware-as-a-Service (HaaS) pricing models, this workshop will ensure participants can improve and optimize their organization’s hardware, software, and services pricing and offer design practices using proven best-in-class approaches and leading-edge price-value evaluation tools. The workshop will also highlight case study examples and allow attendees to openly discuss approaches that directly address pricing challenges and needs within their own organization.

Attendees will Learn

  •  Best-in-class practices for B2B software and digital hardware pricing strategies 

  • Application of The Digital Pricing Framework and The Pricing Toolkit “hands-on” exercise workbook to create segmented value-based commercial offer structures

  • “What works” approaches and case studies that can be directly applied to your organization  

 

Presented By:

Scott Miller, CPA, CMA

President, Miller Advisors Inc

Scott is founder of Miller Advisors Inc, a B2B pricing and commercialization consultancy with a specialty in software and digital solutions. Over the past 20 years, Scott has held various roles as head of global pricing with $10B technology companies as well as conducting over 100 pricing initiatives. Scott is also a Fellow of the International Software Product Management Association, CPP, CPA, CMA, a published author, and speaker on best-in-class pricing practices.

33rd Annual Fall Pricing Workshops & Conference

Oct 18 - 21, 2022 | San Francisco, CA

Pricing’s a puzzle, now more than ever. And not your standard puzzle where you have all the pieces, and you just have to figure out how they fit together.

In 2022, pricing is much more like a strategy puzzle…

 

it’s ever changing, and you must keep up you can only play the pieces you have and you apply expertise to win.

Solving the Pricing Puzzle requires maneuvering the right piece at the right time. But what are all the pieces we need to consider? And when’s the right time to make changes to stay in step and future-proof our moves?

This October, our 33rd Annual San Francisco Fall Pricing Workshops and Conference includes an intentionally-curated lineup of industry-leading speakers. They are ready and able to answer all questions and spark discussions with like-minded professionals. Ready to play to win?