Pricing & Monetization Bootcamp - Product Team Program

Conference Workshop:
Pricing and Offer Design in the B2B Software & "As-a-Service" Era

Wed Apr 27, 2022 | 9am - 4PM | Chicago, IL | Loews Chicago O'Hare Hotel

Workshop Abstract

This workshop is designed for B2B pricing, product, and marketing management experts that are responsible for pricing and monetizing their company’s offerings. With a strong focus on B2B subscriptions, Software-as-a-Service (SaaS), and Hardware-as-a-Service (HaaS) pricing models, this workshop will ensure participants can improve and optimize their organization’s hardware, software, and services pricing and offer design practices using proven best-in-class approaches and leading-edge price-value evaluation tools. The workshop will also highlight case study examples and allow attendees to openly discuss approaches that directly address pricing challenges and needs within their own organization.

Attendees will Learn

  •  Best-in-class practices for B2B software and digital hardware pricing strategies 

  • Application of The Digital Pricing Framework and The Pricing Toolkit “hands-on” exercise workbook to create segmented value-based commercial offer structures

  • “What works” approaches and case studies that can be directly applied to your organization  

 

Presented By:

Scott Miller, CPA, CMA

President, Miller Advisors Inc

Scott is founder of Miller Advisors Inc, a B2B pricing and commercialization consultancy with a specialty in software and digital solutions. Over the past 20 years, Scott has held various roles as head of global pricing with $10B technology companies as well as conducting over 100 pricing initiatives. Scott is also a Fellow of the International Software Product Management Association, CPP, CPA, CMA, a published author, and speaker on best-in-class pricing practices.

33rd Annual Spring Pricing Workshops & Conference

April 26 - 29, 2022 | Chicago, IL

These past two years has left us asking, “Where do we go from here?”

Let’s start at #PPSCHI22

When we think of our upcoming Chicago conference, connected takes on a multitude of meanings. First and foremost, we curated the conference lineup to help you make, form, and instill price strategy connections to and through your company—

 

from strategy inception to execution

from best practices to shared language

from CEO to implementors

 

— to bring about the necessary pricing evolution for this moment and beyond. And with much excitement, we’re back--in person—fostering and forming connections between like-minded peers across all industries to share valuable insights, empathize with common challenges, and brainstorm innovative solutions.